Crisis Management vs Business Continuity: Key Differences & Strategies

Crisis Management vs Business Continuity

Crisis management and business continuity are often confused but serve different purposes in safeguarding an organization. Crisis management focuses on handling immediate threats to a company’s reputation and operations, ensuring quick and effective responses. In contrast, business continuity planning is about maintaining essential functions during and after a crisis. By distinguishing between these two, organizations can better prepare for, respond to, and recover from disruptions.