1323 Market Entry – B2C e-commerce Interim Leader France
About Our Client:
Our client is an East European headquartered consumer goods company operating in the specialist outdoor and leisure equipment sector. The business designs proprietary branded products and manufactures them through a well-established global sourcing network.
With annual revenues in the tens of millions of euros and a workforce of around 100 employees, the company has built a strong reputation within its niche and today ranks among the top five European players in its specialist outdoor segment.
The company has developed a strong B2B distribution footprint supplying specialist retailers and digital resellers across multiple European markets. Alongside this established wholesale channel, the leadership team has been gradually expanding direct-to-consumer digital commerce in selected European markets to capture additional value from its brand and growing customer community.
The French market represents a major and strategically important scale-up of these existing B2C operations. The company has already launched several digital initiatives including e-commerce campaigns, social media engagement, and targeted online marketing activities. The next step now requires experienced interim leadership to professionalise and scale the B2C channel into a structured and profitable growth engine.
Project Description:
This interim mandate focuses on building and scaling the company’s direct-to-consumer e-commerce presence in the French market. The business has already established initial digital sales activity through a combination of e-commerce initiatives, social media engagement, and targeted digital marketing efforts. However, the organisation now requires stronger operational leadership to scale this activity efficiently and improve commercial performance.
The appointed interim leader will take operational ownership of the B2C growth engine, working closely with the internal marketing team and external digital partners to turn early market presence into a scalable and profitable sales channel.
- Interim B2C E-commerce Manager reporting directly to the founders and executive leadership team
- Operational leadership of the company’s direct-to-consumer digital business in the French market
- Optimise customer acquisition economics and improve lifetime value through structured digital marketing management
- Introduce retention and repeat purchase strategies including CRM, lifecycle marketing, and customer engagement programmes
- Work closely with the internal marketing team and external digital marketing partners to improve campaign effectiveness
- Establish clear performance metrics including CAC, LTV, retention rates, and contribution margin
- Implement practical improvements to the digital sales funnel and customer journey
- Support the development of internal capabilities and team structure for the future scaling of the B2C channel
Interim Manager Required Skills:
- Former e-commerce manager, digital growth leader, or interim B2C commercial manager
- Background in consumer goods, outdoor products, sporting equipment, lifestyle brands, or specialist retail
- Strong expertise in performance marketing platforms, CRM systems, and digital sales funnel optimisation
- Experience improving repeat purchase rates and customer retention in B2C businesses
- Ability to work closely with marketing teams and digital agencies to deliver measurable results
- Comfortable operating in founder-led organisations with fast decision cycles
- Hands-on and pragmatic leadership style focused on execution rather than high-level strategy
- Data-driven approach to digital marketing performance and customer behaviour
- Experience working in international or cross-border European markets
This interim mandate offers the opportunity to build and scale a high-potential B2C digital channel within a well-established European outdoor brand, transforming existing digital activities in the French market into a sustainable and profitable growth engine.
Key Requirements:
B2C e-commerce, Scaling digital sales channels, Performance Marketing and Retention
Type of Assignment:
Interim
Scope of Interim Assignment:
Market Entry, Business Development, Scale-Up
Functional Area of the Interim Manager:
Sales and Marketing
Location:
Europe
Duration:
6 months
Start Date:
March 2026
Why work with us?
CE Interim delivers proven executive interim leaders within 72 hours across borders, cultures, and industries. We specialize in high-impact interim management for private equity firms, family offices, and global corporations facing moments of transition: digital transformation, market entry, operational turnaround, post-merger integration, or crisis.
What sets us apart is not just the speed or depth of our network, it’s how we lead. Every engagement is personally guided by a CE Interim managing partner: former CEOs, CFOs, or COOs who’ve been on your side of the table, steering organizations through high-stakes decisions.
With a global talent pool and operational reach spanning Europe, the USA, and the Middle East, we don’t fill roles, we build trust, lead transitions, and deliver outcomes.
As part of the Valtus Alliance, the world’s largest alliance of Executive Interim Management companies, we ensure seamless international execution through 25+ offices and 80+ senior partners in over 50 countries.
